Public Awareness Campaigns

NYC DOT’s programs are supported by a variety of community engagement efforts. Our public awareness campaigns educate New Yorkers on the most important transportation issues, influence attitudes, and shift behaviors.

Vision Zero “Was It Worth It?”

Informed by comprehensive market research, “Was it Worth It?” is New York City’s newest Vision Zero public awareness campaign. The hard-hitting imagery and straight forward message encourage safer behaviors behind the wheel by relating to the experience of the driver. If driving few miles over the speed limit, making a turn too quickly, or sending a text message resulted in the loss of someone’s life, ask yourself, “Was it worth it?” and learn more about New York City’s Vision Zero initiative at nyc.gov/visionzero.

  • Slow down. People who drive 25 MPH or slower are better able to avoid crashes.
  • Don’t cut corners. Turns faster that 5 MPH put pedestrians and cyclists at risk.
  • Look closely. A driver’s vision drops tenfold as night falls.
  • Pay attention. Distracted driving plays a huge role in deadly crashes.
  • NYC traffic crashes result in around 54,000 emergency room trips & 4,500 hospitalizations every year.
Poster showing an ambulance at the scene of a recent crash, where a stroller and a child’s stuffed animal are laying in the crosswalk. Text overlay reads Was it worth it? Slow down. Vision Zero
Poster showing two cars that collided at an intersection, with a firefighter arriving to the scene. Text overlay reads Speeding is never worth it. Slow down. Vision Zero
Poster showing an ambulance at the scene of a crash between a driver and a cyclist. A red bicycle is laying on the roadway besides a green bike lane. Text overlay reads Was it worth it? Slow down. Vision Zero

Open Restaurants: Driver Awareness

As NYC reopens, sharing our streets has never been more important. Streets are supporting increased pedestrians, cyclists and deliveries. More than 9,000 restaurants are self-certified Open Restaurants, with over 6,000 operating in curb lanes. If you are driving, exercise caution, especially near on-street dining.

    Drivers:
  • Exercise caution near on-street dining.
  • Respect Open Streets barriers. Follow “No Traffic” and “No Thru Traffic” signage.
  • Slow down! Driving at or below 25 MPH improves a driver’s ability to avoid crashes.
  • Always look for pedestrians and cyclists.
  • Avoid distractions. NYC streets are busy and need your full attention.

Caution near on-street diningPhoto of an Open Restaurant with roadway seating in NYC, while traffic is visible on the street in the background. Text overlay reads:Caution near on-street dining.

Tables and chairs are set up in an outdoor seating area set up in a parking space, while a red car drives by in the roadway. Text overlay: Slow down near Open Restaurants

Photo of a street that is closed to vehicular traffic by a blue Police barricade with a sign stating “No Thru Traffic, Open Streets: Restaurants”. Behind the barrier, restaurants have set up outdoor dining areas in the parking lane. Text overlay Respect Open Streets Barriers

Legit and Alive: Motorcycle Safety

Motorcycling is a passion for many riders and a growing transportation choice in New York City. Unfortunately, motorcyclists in New York City make up a high proportion of traffic deaths relative to the number of registered vehicles. There are step that riders can take to have a safe and enjoyable riding experience, here are just a few:

  • Take a professional training and get an “M” endorsement
  • Wear appropriate gear
  • Learn how to maneuver your bike and practice
  • Be prepared for conditions of each season and other environmental factors

According to City crash data, 49 percent of riders were not properly licensed.

Take a tip from real, responsible, New York City motorcycle riders on the importance of training and riding legal with our Legit and Alive campaign.

A man wearing motorcycle gear, holding a helmet, stands beside a motorcycle parked on a street closed to traffic.

Speed Cameras Save Lives

New York City’s speed limit is 25 MPH unless otherwise posted. The City uses a variety of methods to encourage people to drive at safe speeds, including speed cameras in school speed zones.

Speeding is deadly.

The faster a vehicle is moving, the harder it is for the driver of that vehicle to avoid a crash. Even a small difference in speed makes a big impact in terms of safety – a pedestrian who is struck by a vehicle travelling at 30 MPH is twice as likely to be killed as a pedestrian struck by a vehicle travelling at 25 MPH.

Why use speed cameras?

Xổ số hỗn hợp hôm nayNYC uses a variety of methods to encourage people to drive at safe speeds, including speed bumps, signal timing, narrowing wide travel lanes, and police enforcement. Speed cameras have been proven to save lives. At locations where a speed camera is in use, injuries drop 17 percent, and speeding drops by over 60 percent.

NYC’s Speed Camera Enforcement

NYC’s speed cameras use the same radar and laser technology relied upon by law enforcement to measure a vehicle’s speed. If the radar finds that the vehicle is exceeding the speed limit by more than ten miles per hour, images of the vehicle are recorded along with an image of the license plate. The City will issue violations Monday through Friday, from 6:00 AM to 10:00 PM, year-round. The placement of speed cameras is limited to school speed zones.

It is illegal to speed anywhere within the City of New York. You should always drive at or below the speed limit, regardless of where you are.
Download the speed camera educational campaign in English, Arabic, Bengali, Chinese, French, Haitian-Creole, Italian, Korean, Polish, Russian, Spanish, Urdu or Yiddish.

Mother, father and sister hold a photograph of Sammy, killed by a speeding driver. “As I know all too well, 5 MPH can be the difference between life and death.”

Mother, father and brothers hold a photograph of Allison, killed by a turning driver. “That reckless driver forever changed our families’ lives.”

Mother, father and brothers hold a photograph of Ariel, killed by a speeding driver. “My family knows the ultimate lesson about how speeding in New York City can end the life of a child and completely shatter a family.”

Mother holds a photograph of Asif, killed by a speeding driver. “That truck driver crushed my hopes and dreams for Asif.”

Mother, father and brothers hold a photograph of Giovanni, killed by a speeding driver. “I miss Giovanni so much. I speak out because I don’t want any more children to die.”

Get There

Get There celebrates travelling around town on two wheels, and points out how quick bikes trips can be. With the expansion of the bicycle network on city streets, miles of new greenway paths in public parks, and the introduction of bike share, there have never been more people biking in New York City.

A man and a woman ride bicycles on a green bike lane in Manhattan. Two small puppies ride in a basket attached to one bicycle.  Pedestrians cross the street in the background. Slogan reads, “Get there by bike. Bowery to Bryant Park, 21 minutes”
A man and a young woman ride bicycles on a bike lane in a Brooklyn neighborhood. Slogan reads, “Get there by bike. Bushwick to McCarren Park, 17 minutes”
Three adults on bicycles in a green bike lane. They stopped at a traffic signal. Slogan reads, “Get there by bike. Corona to Queens Center, 14 minutes”
A woman rides a bike with a toddler in a child seat behind her. A man bikes behind. Slogan reads, “Get there by bike. Williamsburg to Downtown Brooklyn, 17 minutes”
A man rides a hand cycle along the East River. The Brooklyn Bridge is seen in the background. Slogan reads, “Get there by bike. East Williamsburg to Wall Street, 31 minutes”
A woman and two men ride bicycles over the Williamsburg Bridge. Slogan reads, “Get there by bike. Williamsburg to East Village, 16 minutes”

We know you’re enjoying the ride, but there’s more than just getting there by bike! Check out some common myths and facts about biking, learn the rules of the road, and brush up on safety tips. Biking Myths vs Facts Postcard (PDF) Get There Safely Postcard (PDF) Bike Laws Postcard (PDF) E-Bikes Postcard (PDF) With the Walk Postcard (PDF) Slow Your Roll Postcard (PDF)

"Work Zone Heroes"

Each spring, the U.S. Department of Transportation and the Federal Highway Administration observe National Work Zone Awareness Week. Organizations across the country hold events to bring attention to motorist and worker safety in work zones. Each year, NYC DOT hosts a press conference and places advertisements to raise driver awareness and decrease crashes in work zones.

Work Zone Facts at a Glance
  • On average, 700 work zone fatalities occur nationwide every year.
  • More than 35,000 people are injured each year as a result of motor vehicle crashes in work zones.
  • Nearly four in five victims in work zone crashes are drivers and passengers.
  • 25 NYC DOT workers have been injured in work zone incidents since 2009.

Tips on Driving Safely in Work Zones
  • Drive within the posted speed limits and avoid all distracting activities.
  • Pay close attention to merge signs, and do not change lanes within the work zone.
  • Watch out not only for workers in the zone, but also for their equipment.
  • Be patient and remember that the work zone crew members are working to improve our roads for our safety and convenience.

Past Campaigns

Vision Zero “Signs” 2017-2019

“Signs” features real New Yorkers holding street signs to encourage compliance with the City’s 25 MPH speed limit and yield to pedestrian law. The campaign acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives.

Vision Zero sign. Driving isn't easy, but saving a life is. Slow Down!
Vision Zero sign. Driving isn't easy, but saving a life is. Turn Slowly.
Vision Zero sign. Driving isn't easy, but saving a life is. Watch for Cyclists.

DWI Awareness "Choices"

NYC DOT’s anti-DWI campaign "Choices" presents the viewer with two options: a safe trip home or a consequence of drinking and driving. “Choices” compels personal accountability and empowers the driver to make his/her own choice.

Vision Zero "Your Choices Matter" 2014-2017

Through attention-grabbing graphic design, "Your Choices Matter" depicts the aftermath of collisions, brings to light the seriousness of traffic crashes, and identifies the key behaviors that contribute to pedestrian fatalities.

Vision Zero sign. He wasn't in a hurry. The driver was. Slow dow. Your choices matter.

"Reckless Driving Kills" 2014

Crashes resulting from speed, failure to yield to pedestrians in the crosswalk, and distracted driving have devastating effects on families. “Reckless Driving Kills” captures the images of grieving family members at the fatal crash sites of their loved ones, asking New Yorkers to slow down and drive with caution.

Vision Zero sign. Mother holding picture of son.  Vision Zero sign. Father holding picture of son.